Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales brought together marketing professionals, communication strategists, brand managers, designers, executives, and entrepreneurs for an intensive training session on the application of neuroscience to business strategy and communication. The event featured a keynote presentation by Spanish expert Néstor Romero, an internationally recognized researcher and consultant with over 100 neuromarketing projects conducted across multiple countries.
The conference was officially certified by the European Institute of Business and Economics (ISEEN) and the European Association of Neuromarketing (AEN), ensuring academic quality and practical relevance for participants. All attendees received a digital certificate endorsed by both institutions.
Throughout the four-hour session, participants explored innovative neuromarketing instruments and strategies, along with actual case examples from several of Europe’s leading neuromarketing facilities. Romero shared a distinctive viewpoint on the impact of neuroscience on consumer behavior, improving brand positioning, and boosting sales via emotionally intelligent marketing approaches.
The initiative was crafted for individuals aspiring to excel in the fields of communication, marketing, and business growth, merging a scientific base with practical knowledge. Attendees departed ready to apply brain-based techniques to enhance brand allegiance and elevate the consumer experience.
Néstor Romero is a Spanish engineer who graduated from the University of Córdoba and has vast knowledge in both neuromarketing and digital marketing. He is actively involved in managing digital initiatives in different countries and lectures at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Presently, he holds the position of President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
Utilizing his international expertise and capacity to connect theory with application, Romero’s presentation in Miami serves as a standard for professionals aiming to revolutionize their marketing strategy with the aid of neuroscience.